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Measures
This table stores all the measures, across all V2MOMs, across all quarters.
Measure description
Grade
Why this grade?
V2MOM
Quarter
V2MOM Type
Team
Last updated
Updated by
1
$1M in ARR
Green 🟢
Q2 2025 - Company - Executive - Polly Rose
Q2 2025
Company
Executive
Wed, Feb 16
2
CSAT >90%
Yellow 🟡
Q2 2025 - Company - Executive - Polly Rose
Q2 2025
Company
Executive
Wed, Feb 16
3
Hire 20 engineers
Red 🔴
Difficult hiring climate
Q2 2025 - Company - Executive - Polly Rose
Q2 2025
Company
Executive
Wed, Feb 16
4
Increase mobile retention by 10%
Green 🟢
Q2 2025 - Team - Mobile - Adam Davis
Q2 2025
Team
Mobile
Tue, Feb 15
5
10,000 mobile downloads
Green 🟢
Q2 2025 - Team - Mobile - Adam Davis
Q2 2025
Team
Mobile
Wed, Feb 23
6
Integrate with Apple Pay
Red 🔴
Waiting for Apple approval
Q2 2025 - Team - Mobile - Adam Davis
Q2 2025
Team
Mobile
Tue, Feb 15
7
40k organic sessions to blog
Green 🟢
Q2 2025 - Team - Core - Maria Marquis
Q2 2025
Team
Core
Tue, Feb 15
8
Reduce down time by 2%
Green 🟢
Q2 2025 - Team - Core - Maria Marquis
Q2 2025
Team
Core
Tue, Feb 15
9
Ship SSO for enterprise users
Green 🟢
Q2 2025 - Team - Core - Maria Marquis
Q2 2025
Team
Core
Tue, Feb 15
10
20k new signups in Q2
Yellow 🟡
Q2 2025 - Team - Customer - Joel Davis
Q2 2025
Team
Customer
Tue, Feb 15
11
250 sales calls
Green 🟢
Q2 2025 - Team - Customer - Joel Davis
Q2 2025
Team
Customer
Tue, Feb 15
12
Avg support response time <5 mins
Yellow 🟡
Q2 2025 - Team - Customer - Joel Davis
Q2 2025
Team
Customer
Tue, Feb 15
13
Run experiment with button placement
Green 🟢
This had big results!
Q2 2025 - Individual - Mobile - Felix Marlin
Q2 2025
Individual
Mobile
Tue, Feb 15
14
Fix 20 bugs
Yellow 🟡
We fixed 19 - so close
Q2 2025 - Individual - Mobile - Felix Marlin
Q2 2025
Individual
Mobile
Fri, Feb 25
15
Ship swipe action
Red 🔴
Decided to punt until Q3
Q2 2025 - Individual - Mobile - Felix Marlin
Q2 2025
Individual
Mobile
Tue, Feb 15
16
Build Apple Pay UI
Green 🟢
Q2 2025 - Individual - Mobile - Buck Dubois
Q2 2025
Individual
Mobile
Tue, Feb 15
17
Resolve fraud detection dependencies
Green 🟢
Q2 2025 - Individual - Mobile - Buck Dubois
Q2 2025
Individual
Mobile
Tue, Feb 15
18
Connect mobile app w/ Stripe
Yellow 🟡
Q2 2025 - Individual - Mobile - Buck Dubois
Q2 2025
Individual
Mobile
Tue, Feb 15
19
Source 15 customer case studies
Green 🟢
Q2 2025 - Individual - Core - Lawrence Fitzgerald
Q2 2025
Individual
Core
Tue, Feb 15
20
SEO on 5 existing blog posts
Green 🟢
Q2 2025 - Individual - Core - Lawrence Fitzgerald
Q2 2025
Individual
Core
Tue, Feb 15
21
Generate 30 backlinks
Yellow 🟡
Q2 2025 - Individual - Core - Lawrence Fitzgerald
Q2 2025
Individual
Core
Tue, Feb 15
22
Audit prior incident reports
Green 🟢
Q2 2025 - Individual - Core - James Booth
Q2 2025
Individual
Core
Tue, Feb 15
23
Implement real-time outage paging
Red 🔴
Q2 2025 - Individual - Core - James Booth
Q2 2025
Individual
Core
Tue, Feb 15
24
SOC II Phase 3 completed
Yellow 🟡
Q2 2025 - Individual - Core - James Booth
Q2 2025
Individual
Core
Tue, Feb 15
25
Integrate Gong into team dashboard
Green 🟢
Q2 2025 - Individual - Customer - Alan Chowansky
Q2 2025
Individual
Customer
Tue, Feb 15
26
Demo mobile app at trade show
Red 🔴
Trade show was cancelled :(
Q2 2025 - Individual - Customer - Alan Chowansky
Q2 2025
Individual
Customer
Tue, Feb 15
27
Increase enterprise SKU’s by 25%
Green 🟢
Q2 2025 - Individual - Customer - Alan Chowansky
Q2 2025
Individual
Customer
Tue, Feb 15
28
Build a support knowledge base
Yellow 🟡
Q2 2025 - Individual - Customer - Mary Jones
Q2 2025
Individual
Customer
Tue, Feb 15
29
Build top of funnel dashboard
Green 🟢
Q2 2025 - Individual - Customer - Mary Jones
Q2 2025
Individual
Customer
Tue, Feb 15
30
Hire 3 BDR’s
Red 🔴
Difficult hiring climate
Q2 2025 - Individual - Customer - Mary Jones
Q2 2025
Individual
Customer
Tue, Feb 15
31
Add 2 engineers to support rotation
Green 🟢
Q2 2025 - Individual - Customer - Lola Tseudonym
Q2 2025
Individual
Customer
Tue, Feb 15
32
Improve welcome email CTR by 5%
Green 🟢
Q2 2025 - Individual - Customer - Lola Tseudonym
Q2 2025
Individual
Customer
Tue, Feb 15
33
$10k YouTube ad spend
Green 🟢
Q2 2025 - Individual - Customer - Lola Tseudonym
Q2 2025
Individual
Customer
Tue, Feb 15
34
Measure 1
Green 🟢
Q3 2025 - Company - Executive - Felix Marlin
Q3 2025
Company
Executive
Tue, Feb 15
35
Measure 2
Yellow 🟡
Q3 2025 - Company - Executive - Felix Marlin
Q3 2025
Company
Executive
Tue, Feb 15
36
Measure 3
Green 🟢
Q3 2025 - Company - Executive - Felix Marlin
Q3 2025
Company
Executive
Tue, Feb 15
37
Measure 4
Green 🟢
Q4 2025 - Company - Executive - Felix Marlin
Q4 2025
Company
Executive
Tue, Feb 15
38
Measure 5
Yellow 🟡
Q4 2025 - Company - Executive - Felix Marlin
Q4 2025
Company
Executive
Tue, Feb 15
39
Measure 6
Red 🔴
Q4 2025 - Company - Executive - Felix Marlin
Q4 2025
Company
Executive
Tue, Feb 15
40
Measure 1
Yellow 🟡
Explanation...
Q1 2025 - Company - Executive - Felix Marlin
Q1 2025
Company
Executive
Wed, Feb 23
41
Measure 2
Green 🟢
Explanation...
Q1 2025 - Company - Executive - Felix Marlin
Q1 2025
Company
Executive
Wed, Feb 23
42
Measure 3
Green 🟢
Explanation...
Q1 2025 - Company - Executive - Felix Marlin
Q1 2025
Company
Executive
Wed, Feb 23
43
Measure A
Red 🔴
Understaffed
Q1 2025 - Team - Mobile - Adam Davis
Q1 2025
Team
Mobile
Wed, Feb 23
44
Measure B
Yellow 🟡
We were close, but missed the goal by 5%
Q1 2025 - Team - Mobile - Adam Davis
Q1 2025
Team
Mobile
Wed, Feb 23
45
Measure X
Green 🟢
Q1 2025 - Team - Core - Maria Marquis
Q1 2025
Team
Core
Wed, Feb 23
46
Measure Y
Green 🟢
Q1 2025 - Team - Core - Maria Marquis
Q1 2025
Team
Core
Wed, Feb 23
47
Measure Z
Green 🟢
Q1 2025 - Team - Core - Maria Marquis
Q1 2025
Team
Core
Wed, Feb 23
48
20% increase in retention
Yellow 🟡
Experiment was not stat sig
Q1 2025 - Team - Customer - Joel Davis
Q1 2025
Team
Customer
Wed, Feb 23
49
$4 CAC decrease
Yellow 🟡
Ad platforms changed algorithm
Q1 2025 - Team - Customer - Joel Davis
Q1 2025
Team
Customer
Wed, Feb 23
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