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Execution
Day-of Plan of Attack
Plan of attack for announcement day
[ANNOUNCEMENT DATE ]
TIME (PDT)
TIME (BST)
ACTIVITY
OWNER
DONE
NOTES/DETAILS
1
6:00 AM
11:45 AM
Tech rollout starts
2
6:00 AM
3:00 PM
Send reminder to sales and support
3
6:30 AM
2:54 PM
Go/No-Go for marketing activities
4
7:00 AM
3:30 PM
Marketing pages go live
5
7:30 AM
3:35 PM
QA all URLs + CTAs
6
7:30 AM
3:39 PM
Give 👍 to go ahead with other activities once pages checked
7
8:00 AM
3:00 PM
Press embargo lifts
8
8:30 AM
3:45 PM
Product Hunt goes live
9
8:30 AM
4:05 PM
Blog post goes live
10
8:30 AM
4:05 PM
Social goes live
11
9:00 AM
4:05 PM
Product changes post goes live
12
9:30 AM
4:10 PM
Announce go ahead to rest of company
13
10:00 AM
4:15 PM
Customer announcement emails start to go live
14
10:30 AM
4:15 PM
Prospect announcement emails go live
15
11:00 AM
4:15 PM
Paid ads go live
16
11:30 AM
4:15 PM
Customer In-app Announcement messages live
17
12:00 PM
4:30 PM
Confirm all campaigns are live and sending correctly
18
12:30 PM
5:00 PM
Celebrate 🎉
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