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Pinterest’s Pyramid OKRs
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Pillar 2: Revenue Growth

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New Market's OKRs

Team-level Key Results (New Markets team)
17
Level
Team
Key Result name
Owner
Recent Status
Add Status Update
Baseline
Success measure
Parent Pillar Key Result
i
Objective
Pillar
Pin to 'My Goals' page
Team
New Markets
Set up business units in 2 countries
Justin Hales
🟠 Issues
0 countries
2 countries
5 new markets entered
Spread to new geos
Revenue Growth
Localization for hosting
Joel Davis
🟠 Issues
5 minutes
1 minute
5 new markets entered
Spread to new geos
Revenue Growth
USD 100M Ad spend in LATAM
Felix Marlin
🟢 Green
25M
100M
10% increase in Daily Active Users (DAUs)
Inspire users to create
Revenue Growth

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