Understanding Chain

The group shifts from a content focus to an audience focus, and draws out a meaningful, linear structure for communication.

Facilitator Instructions:

1) Select an audience: This audience can come from the

WhoDo⁠

game. Write in the audience in the yellow highlighted text below.

2) Pose questions for the selected audience: Click the "Add a Question" button and write your question in the popup. Questions should be captured from the audience's point of view (e.g. "What makes this a priority?").

3) Arrange questions: Drag and drop the question to the appropriate list below and sort by timeline in which to ask the question. Rename the lists by double-clicking the name (see the

Understanding Chain Formats⁠

table below for list ideas).

Select an Audience: Board Members

⁠

Add a Question

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Clear sample data

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Questions for the selected audience:

Questions for the selected audience:

Situation

Complication

Resolution

What's cool about this? Why should I care?

What makes this a priority?

When does your technology road map converge with ours?

How will it impact our product portfolio?

How is this related to x, y, and z?

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Understanding Chain Formats

Understanding Chain Formats

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